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  • Alan Goldberg

COVID is Going to be with us for a While

Updated: Dec 17, 2021

The news is going crazy with the new Omicron variant of COVID-19. Variants, or mutations, are a common thing when it comes to viruses, and we can expect many more variants to come to light in the future. While the details of Omicron are still being figured out, it appears that while the cases from this particular variant are milder than Delta or other previous variants, it is known to be far more contagious.

The Good News and Bad News of Omicron

The nature of viruses, as with any living thing, is to spread and survive. Since every person that gets COVID is a new generation of the virus, evolution happens at a very fast pace. The parts of the virus that make it spread easier are going to survive and the parts that don’t let it spread will phase out.

First the good news. The parts that don’t let the virus spread are the parts that are fatal to humans. We are seeing this now with the reports of milder cases with Omicron. The bad news is that the parts that let it survive are the parts that make the virus so contagious, which we are also seeing with Omicron.

What does this mean for you? Well, while cases are milder, COVID is still a potentially dangerous and deadly virus, especially for people who have compromised immune systems, such as people who are going through treatments for cancer, or those with diseases such as Rheumatoid Arthritis. So, while we may be seeing more mild cases, COVID is still a threat that needs to be dealt with.

Air Disinfection with ActivePure Technology

Since Omicron is so contagious, passive air filtration systems that have to wait for the air to hit the filter are not going to do much to protect the people in your office, retail outlet, or even your home. Virus particles can be floating in the air or on surfaces remaining a threat for quite a while and if those particles don’t happen to hit the current bringing the air into the filter, that threat will remain.

ActivePure Technology isn’t waiting for the virus to come to it. Our active air disinfection units bring the fight to the virus itself. Based on technology used on the Space Shuttles, ActivePure duplicates the atmosphere's natural cleaning processes, filling the room with oxidative particles that continuously break down airborne pathogens that they come in contact within the air and on surfaces.

While that sounds overly technical and complex, the idea behind ActivePure is actually very simple. Think about rust. What is rust? Rust is iron oxide. It is formed by the reaction of oxygen and iron. Oxidation causes a chemical change at the molecular level causing iron to break down. The reasons viruses do not survive as long outside of the body and outdoors is a combination of the water and oxygen in the air. The surface of the virus, like iron, oxidizes, breaking down the cells and killing the virus.

Our ActivePure technology recreates the outdoor conditions by sending Hydroxyl radicals into the air. Hydroxyls are highly reactive. When a hydroxyl radical comes into contact with a biological system, such as a virus, the virus, to make the comparison, rusts.

Hey, but humans are a biological system. Doesn’t that mean these Hydroxyl radicals are dangerous to us? Well, no. Since we have evolved in an environment rich in Hydroxyls, we have become immune to them. With ActivePure technology, the air in your office becomes a targeted minefield where viruses and bacteria are destroyed, while we can walk through the same air and not have any issues at all.

Our claim is also more than just theory. It is proven technology with ActivePure eliminating more than 99.96% of airborne SARS-CoV-2 in just 3 minutes at an FDA-compliant BSL-4 military research lab.

The best part is that we have a line of ActivePure Air Disinfection Systems that range in size from the AP500 for rooms up to 200 cubic feet to the Hydroxyl Blaster for rooms up to 3,000 cubic feet! Give us a call at (866) 681-2782 or email for more information.

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